THE STORY BEHIND UNTITLED RUBBER_

It all started in November 2019 when Ivo met a good friend and passionate kinkster from Sweden. Inspired by their conversation about the pursuit of an authentic self, he realised it was time to pursue his passion and learn more about a material that he felt a strong connection with: RUBBER_

Ivo studied Fashion and gained recognition as a talented menswear designer in the Netherlands. After the promising start to his career he realised it didn’t fit. There had to be something more_

Then came 2020, a year that allowed us all the time and space to think about our way of living. It brought Ivo back to that November dinner; all the skills, connections, and people he had encountered over the years finally came together. From that moment on, he knew that he had to build a Rubber Brand with his minimalist aesthetic, distinct style and unique finishes_

MINIMAL, BOLD & monochromatic_

We all know or expect that building a brand is never a smooth, linear journey. We face curveballs and make tough decisions along the way. Despite facing challenges in the first three years while starting a rubber brand in a tiny 10-square-metre studio, we have now successfully created a brand that opposes preconceptions and established norms. We have discovered new ways to showcase our unique style and strong signature_

We have found our voice and discovered that we create in order to push boundaries in both the fetish and fashion worlds. We will always evolve, experiment and continue challenging ourselves to blaze a trail for those who don’t want to be confined. The only thing left was finding a name that embodies freedom and leaves room for everyone’s authentic self. We want people to connect a part of themselves to our brand without feeling constrained by preexisting ideas or someone else's identity. We want people to Find themselves in our gear. that is why We needed a name that gives space for everyone: